Frequently Asked
Questions

That Works Media is a Berlin-based agency specialising in AI-powered video production, e-learning development and digital advertising. Founded in 2019 by Johannes Westphal and Siddharth Muralidharan, we produce AI-generated videos, interactive e-learning modules (WBTs), explainer videos, animations and AI commercials for clients across the DACH region and internationally.

Our interdisciplinary team combines expertise in media production, instructional design and artificial intelligence — delivering bespoke learning and communication formats that genuinely work. We serve companies in Germany, Austria, Switzerland and beyond, working fluently in both German and English.

That Works Media UG (limited liability) was founded in Berlin in 2019 by two managing directors:

Johannes Westphal — Direction & Motion Design
Siddharth Muralidharan — Camera & Course Design

The core team is supported by Katharina (Script & Screenwriting) as well as a network of voice artists, animators and technical specialists. Our office is at Danckelmannstrasse 40, 14059 Berlin-Charlottenburg.

We work across industries — from startups to multinational corporations. Our clients include the German Customs Authority (FKS/Bundeszollamt), Wikimedia Foundation, Ratepay, FRÖBEL, NDR Television, Arbeit und Leben Berlin, as well as numerous mid-sized companies in technology, healthcare, financial services, e-commerce and the non-profit sector.

Yes. Beyond pure production we offer strategic consulting services including AI strategy for marketing teams, content strategy for e-learning projects, and hands-on workshops on using generative AI in business contexts.

Our expert-led workshops provide practical knowledge on tools such as Midjourney, HeyGen, Runway, ElevenLabs and ChatGPT — so your team can work more efficiently and creatively on its own.

We work fluently in German and English and produce videos in 20+ languages. For DACH markets we offer authentic regional dialect voices. For international clients we bring DACH market expertise as a genuine differentiator — you get a European production partner who understands both worlds.

The fastest way is via our contact form or directly by email at info@thatworksmedia.com. We are happy to schedule a free initial consultation to discuss your project, goals and the right approach — completely no-obligation.

AI video production refers to creating video content using generative AI technologies — for script, visuals, avatars, voiceover, editing and localisation. The comparison:

Traditional: Camera crews, shoot days, actors — 4–8 weeks, €15,000–€50,000
AI-powered: Digital assets, AI avatars, speech synthesis — 5–10 working days, €2,500–€12,000

That Works Media combines AI efficiency with professional creative quality control — fast, scalable and always on-brand.

Our AI tech stack includes best-in-class tools for every production step:

HeyGen AI avatars & talking-head videos
Synthesia Multilingual avatar presentations
Runway ML Text-to-video & AI video editing
ElevenLabs AI voiceover & voice cloning
Midjourney AI image generation
Adobe Firefly AI-assisted graphic editing
Kling / Sora Text-to-video generation

These tools are combined with Adobe Premiere, After Effects, DaVinci Resolve and Cinema 4D for professional-grade output.

AI avatars are digital presenters — generated by tools like HeyGen or Synthesia — that present videos with natural lip movement, facial expressions and gestures, without a real person on camera.

Ideal use cases: E-learning courses requiring frequent content updates, multilingual corporate videos, HR & onboarding videos, product explainers and scalable advertising videos in multiple variants. AI avatars enable rapid updates without re-shooting and dramatically reduce production costs.

Yes. We localise videos into 20+ languages including German, English, French, Spanish, Italian, Dutch and Polish. Localisation includes:

– AI dubbing with lip-sync
– Professional subtitles (SRT/VTT)
– Cultural adaptation of graphics and text
– Native voice recordings on request

For DACH markets we offer authentic regional German dialect voices — a real differentiator for locally grounded brand communication.

Yes. That Works Media uses only GDPR-compliant AI services and processes no personal data without a legal basis. In accordance with the EU AI Act, we transparently label all AI-generated content.

On request, clients receive full documentation of the AI systems used — important for companies in regulated industries such as pharma, finance or the public sector.

Motion design combines graphic design, animation and visual effects. It is ideal when no existing footage is available, when abstract concepts need to be explained visually, or when a consistent brand look is needed without a shoot day.

We produce 2D flat design, isometric graphics, 3D motion graphics, character animations, whiteboard animation and kinetic typography — from 15-second social assets to 3-minute explainer films. Software stack: After Effects Cinema 4D Blender Illustrator

We produce the full spectrum of digital learning formats: SCORM-compliant WBTs (Web-Based Trainings), interactive video courses, microlearning modules, learning paths for LMS platforms and AI-powered courses with avatar moderation.

Typical content areas: onboarding, compliance training, product training, software training and leadership development. Our e-learning process covers concept & design → script & storyboard → production of all assets (video, audio, animation, graphics) → course build in authoring tool → LMS integration → updates & maintenance.

Authoring tools: Articulate 360 (Rise & Storyline) Adobe Captivate Camtasia iSpring

Output formats: SCORM 1.2 SCORM 2004 xAPI / Tin Can

Compatible LMS platforms include Moodle, SAP SuccessFactors, Cornerstone, Docebo, LearnDash, TalentLMS, ILIAS and more. Contact us if you have a specific platform in mind.

SCORM is the established standard for LMS-integrated e-learning content. It tracks completion, score and time — nearly universally compatible. Ideal for compliance training and standard courses.

xAPI (Tin Can) is the modern standard with extended tracking capabilities. It records learning experiences outside the LMS, on mobile devices, in simulations and in real work contexts. Recommended for detailed learning analytics and blended learning scenarios.

Read more in our detailed article on SCORM vs. xAPI.

Yes — and this is one of our core services. We update courses both content-wise and technically, refresh audio and graphics, modernise the visual style and breathe new life into outdated modules. With AI-assisted revision, full re-dubbing in a new language or with a new voice is possible — no re-shoot required.

E-learning can reduce repeated travel, room hire and delivery time. Whether it pays off depends on the number of learners, how often the training is used, production costs and ongoing updates. We assess these factors against your existing training format rather than promising a fixed saving.

AI advertising means creating commercials, video ads and marketing content with generative AI — rather than traditional film productions with crews, sets and long lead times. That Works Media produces:

– AI commercials & social media ads (Meta, TikTok, YouTube)
– Product videos with AI avatars
– UGC-style AI ads
– AI-generated brand films
– Performance creative for paid campaigns

Pure AI productions are delivered in 5 to 10 working days.

AI advertising works best for industries requiring high content volumes, fast turnaround or many variants:

E-commerce & Retail: Product videos at scale
SaaS & Technology: Feature demos, onboarding videos
HR & Recruiting: Personalised job ads as video
Real Estate: Virtual tours, AI presentation videos
Healthcare: Patient information, process videos
NGOs & Education: High-reach explainer videos on a tight budget

Yes — and this is one of the biggest advantages of AI production. We produce the same ad in multiple variants: different languages, audience messaging, calls-to-action or visual styles — without proportionally more time or budget.

This enables genuine data-driven performance marketing: test 5–10 creative variants, scale the winners and iterate fast. No re-shoot, no waiting.

In certain cases, yes. The EU AI Act requires labelling of AI-generated content — particularly for convincingly realistic synthetic images and videos. That Works Media labels all AI-generated content transparently and advises you on the specific obligations applicable to your use case.

In practice, transparency about AI production has no negative impact on ad performance. Audiences care about relevance and quality, not the production method.

Yes. Our roots are in classic film production — corporate films, documentaries and commercials with camera, crew and set. Many of our projects combine traditionally shot footage with AI elements in post-production. You get the best of both worlds: authenticity and efficiency.

Our proven 6-step process:

01 / Initial Contact — A free consultation to understand your goals and requirements.
02 / Needs Analysis — We define scope, budget and timeline in a detailed brief.
03 / Concept & Proposal — A tailored concept with a transparent fixed-price offer.
04 / Production — Script, storyboard, production of all assets — everything from one source.
05 / QA & Revision — Draft delivery, your feedback, revision — at least 2 rounds included.
06 / Final Delivery — All files with full usage rights, LMS packages and formats to your specifications.

All packages include at least two revision rounds. We actively involve you at the key milestones (concept, storyboard, rough cut) so the final result meets your expectations without unnecessary back-and-forth.

For AI-produced videos, minor changes (text, voiceover, subtitles) can usually be made quickly. Additional revisions beyond the agreed scope are billed by the hour.

Video: MP4 H.264/H.265 MOV ProRes WebM — 1080p to 4K, HDR on request. Platform-optimised for 16:9, 9:16 (Reels/TikTok), 1:1 (feed).

E-learning: SCORM 1.2 SCORM 2004 xAPI

Subtitles: SRT VTT

All music and graphics licences are included — no hidden costs.

Yes. We offer three voiceover options:

AI Voiceover via ElevenLabs — fast, cost-effective, 20+ languages, ideal for e-learning
Professional voice artists from our network — for maximum authenticity
Custom voice cloning — we clone an in-house voice (e.g. a company spokesperson) for consistent brand presence

Absolutely. Our team of concept developers and copywriters takes over the full creative process on request: from target audience analysis through script and storyboard to final production.

For initial drafts, we also recommend our free AI tools: the E-Learning Script Generator and the Explainer Video Script Generator.

from €2,500 AI-generated — 60–90 sec.
from €4,000 2D animation — 60–90 sec., usually €4,000–€12,000
from €8,000 3D animation — 60–90 sec.

Included: concept, script, storyboard, 2 revision rounds, all music & graphics licences, delivery in HD. See our explainer video page for more.

from €2,500 Social Ad — 15–30 sec., AI-generated
from €4,000 Product Video — 30–60 sec., AI avatar
from €8,000 Premium Spot — 30–60 sec., hybrid AI/film
on request Campaign — multiple variants & localisations

Typical spots cost between €3,000 and €12,000, pure AI productions are delivered in 5 to 10 working days. More on our AI advertising page.

€300–€600 Basic — per learning minute, narrated slides, simple quiz questions
€600–€1,200 Professional — per learning minute, custom screen design, animations, scenarios, SCORM/xAPI
€1,200–€2,000 Premium — per learning minute, gamification, branching logic, multilingual

An e-learning module can be reused as often as needed, which saves in-person costs. Ask us for an individual ROI calculation.

€90/hr Professional video editing
€90/hr Colour grading & correction
€90/hr Audio mastering & mixing
from €3/min Subtitling (SRT/VTT)
€600/day day rate

Turnaround depends on scope and is agreed in the quote. All licences included.

Yes. For companies with regular production needs we offer retainer models: a fixed monthly content quota at reduced hourly rates, dedicated project managers and prioritised production slots.

Retainers are ideal for companies regularly producing social media content, e-learning updates or AI commercials in series. Contact us for a tailored offer.