The landscape of video production is changing rapidly. Just a few years ago, videos were expensive, time-consuming, and technically complex. Camera crews, studios, and lengthy post-production were often necessary. For many businesses, video was therefore only usable to a limited extent….
Can AI Create Real Art?
Generative artificial intelligence has long arrived in everyday life. Image generators, text AI, and music models create content in seconds. This raises a central question that is being asked more and more frequently: Can AI really create art? For businesses, agencies,…
How Is Generative AI Trained?
Generative artificial intelligence has evolved rapidly in recent years. Today it writes text. It generates images. It creates videos. And it analyzes complex information in seconds. But many businesses are asking: How does generative AI actually learn? And more importantly: What…
How to Write a Good Prompt?
What exactly is a prompt – and why does it matter? A prompt is essentially nothing more than an instruction to an AI model. It can be a simple question, a complex work assignment, or a multi-part briefing with context, examples,…