Under Article 99 of Regulation (EU) 2024/1689, breaches of the EU AI Act’s transparency and labelling obligations can be fined up to EUR 15 million or 3 percent of worldwide annual turnover for the preceding financial year, whichever is higher. For…
Do AI Ads Have to Be Labelled in Germany?
Yes, in many cases. Since 2 August 2026, advertisers have had to disclose under Article 50 of the EU AI Act (Regulation (EU) 2024/1689) when they publish realistic-looking AI-generated images, videos or voices (deepfakes). Separately, under the UWG (the German Unfair…
How Much Does an AI Commercial Cost in 2026?
Last updated: 26 October 2026 A professionally produced AI commercial costs from about €2,500 net for a single spot. Typical campaign spots run between €3,000 and €12,000, and hybrid productions that combine AI with 3D or live footage start at €4,000….
Can AI Create Real Art?
Generative artificial intelligence has long arrived in everyday life. Image generators, text AI, and music models create content in seconds. This raises a central question that is being asked more and more frequently: Can AI really create art? For businesses, agencies,…
Video2Video Production with AI
Video2Video production with AI is one of the most exciting breakthroughs in modern video tech. Instead of generating videos entirely from scratch, AI systems transform existing footage into new scenes, styles, and environments—turning a simple office shoot into a futuristic city,…
AI Commercial Production: From Idea to Broadcast
The demand for AI commercials is growing rapidly. Companies are looking for ways to produce creative spots faster and more cost-effectively—without compromising on quality or storytelling. But how exactly does AI commercial production work? What are the steps from the first…
AI in Advertising: How Brands Use AI for Ads (with Examples)
AI in advertising is any use of artificial intelligence along the ad workflow, from research and creative production to media buying and measurement. It covers two quite different things: generative AI that makes assets (text, images, video, audio), and machine-learning systems…
Streaming Ads: The Growth Engine for Brands
Video streaming is no longer just a trend—it has become one of the core pillars of modern media consumption. For the advertising industry, this shift creates massive opportunities, as streaming platforms offer ever-growing reach and highly precise audience targeting. While traditional…
The New Era of AI Commercial Production
In today’s AI‑driven landscape, crafting a commercial no longer requires weeks of work, sizable equipment, or sprawling teams. Thanks to generative AI technologies, high-quality ads can now be created in just days—slashing both time and cost dramatically. According to a recent…
The Best AI-Generated Commercials
Which commercials are AI-generated? In 2026, the clearest fully AI-generated examples are the Deutsche Telekom AI Einstein spot, Popeyes’ „Wrap Battle“, Mango’s „Sunset Dream“ campaign and the Atera B2B spot. Under Armour’s „Forever Is Made Now“ is a hybrid production, while…