A trade show booth has three seconds. Three seconds to get a decision-maker walking by to stop and pay attention. In that brief window, it is decided whether a visitor turns into a lead, or whether your appearance drowns in the…
Digital Storytelling As A Modern E-Learning Format?
Every training programme has a problem everyone knows: people forget. They forget facts, regulations, and processes often within just a few days after the session. But they never forget a good story. This difference is exactly what makes digital storytelling perhaps…
How to Create AI Avatars in 2026?
Picture this: your managing director personally welcomes every new employee, whether they’re starting in Berlin, Barcelona, or Bangalore. She explains products in 100 languages and is available 24 hours a day. That is exactly what AI avatars deliver today. At ThatWorksMedia,…
How Do I Build a Strong Brand?
What comes to mind when you see a yellow M on a red background? Which sportswear brand do you think of when you hear “Just Do It”? These instant associations demonstrate the enormous power of strong brands. A brand is far…
Which AI Voice Over Tools Exist in German?
The Growing Demand for AI Voice Explainer videos, e-learning, podcasts, social media: professional voice recordings are now a staple of content production. At the same time, content must be produced faster and updated more frequently. The global text-to-speech market is growing…
What Makes a Website Successful?
You have a website – but is it actually bringing you new customers? An attractive design alone is not enough. The decisive question is whether your website truly performs. Studies show that users form a first impression within just 50 milliseconds…
Do I Need Social Media for My Business?
The question of whether businesses truly need social media is one that occupies the mid-market in particular. While some companies are already thriving on Instagram, LinkedIn, and similar platforms, others still hesitate. Yet the numbers paint a clear picture: over 83…
AI Video or Classic Imagefilm?
Video Is Essential – But Which Kind? 91 percent of all businesses now use video as a marketing tool. At the same time, 89 percent of consumers say the quality of a video influences their trust in a brand. So video…
What Role Does AI Play in Copyright Law?
AI Is Changing Creativity – And the Law Along With It Artificial intelligence has long become part of our daily lives. It writes texts. It creates images. It composes music. And it produces videos. What once required human hands is now…
How Will AI Change the Future of Work?
How Will AI Change the Future of Work? Artificial intelligence (AI) is already shaping the way we work – and it will do so even more in the years ahead. AI-powered systems automate repetitive tasks, support decision-making, and create new forms…