AI Commercial Production: From Idea to Broadcast

Here’s a full English translation, extended with SEO-optimized phrasing, industry data, and credible sources. It’s written as a long-form article that could serve

The demand for AI commercials is growing rapidly. Companies are looking for ways to produce creative spots faster and more cost-effectively—without compromising on quality or storytelling.

But how exactly does AI commercial production work? What are the steps from the first idea to the final broadcast? And what kind of AI commercial costs should companies expect?

Every project starts with one essential question: What does the company want to achieve with its commercial? Is it about raising brand awareness, launching a product, or driving performance marketing on social media?

This definition shapes storytelling, tone, and visuals.

In traditional film production, the next steps would be storyboarding, casting, and location scouting. In AI commercial production, the process is different: instead of booking actors and filming locations, characters, environments, and scenes are generated with AI tools such as Runway Gen-3, OpenAI’s Sora, or Midjourney.

This enables rapid visualization and testing of ideas in multiple variations (TechCrunch).

Even if AI takes care of the technical side, storytelling remains a human discipline. Emotion, suspense, and humor cannot be created by algorithms alone. Creative minds still design the dramaturgy and decide how messages are conveyed.

AI acts as a tool to implement these concepts visually.

• Want a futuristic vibe? AI can create a megacity in 2050.
• Want emotional resonance? AI can generate characters with lifelike gestures and facial expressions.

This creates a new form of collaboration between human creativity and machine speed, blending storytelling with technical execution (DUP Unternehmer Magazin).

The actual production of an AI commercial involves feeding text prompts and visual references into AI systems. These generate video material, which is then refined in editing software like Adobe Premiere Pro or DaVinci Resolve.

• Voiceovers, music, and sound effects can also be AI-generated.
• Different market versions can be produced easily—without reshooting.

This flexibility makes international campaigns more cost-efficient. For example, Coca-Cola has already launched a global AI campaign that went viral (The Drum).

One of the most pressing questions: How much does an AI commercial cost?

• Traditional productions with full crews, actors, and extensive post-production often run into the six-figure range.
• AI-driven commercials can be significantly cheaper, since costly elements such as locations, travel, and large castings are eliminated.

➡️ Small social media clips can start from just a few thousand euros.
➡️ High-quality TV spots with multiple variations usually range in the mid five-figure budgets.

Ultimately, the price depends on scene complexity, music rights, and voice licensing. According to McKinsey, cost reduction through AI is seen as one of the greatest competitive advantages in advertising (McKinsey).

After production comes distribution across the chosen channels—social media, streaming platforms, or TV. Here, AI shows further advantages:

• Spots can be personalized for specific target groups (e.g., younger audiences get different visuals and language than older ones).
• AI-powered analytics measure campaign performance in real time.

Companies using AI-driven personalization are up to 35% more efficient in their marketing campaigns compared to traditional methods (Think with Google).

In Germany, AI in marketing is becoming more common, but many companies remain cautious. Concerns often revolve around:

• Internal expertise (lack of skilled staff).
• Quality assurance for broadcast TV and streaming.
• Trust in new technologies.

This is where specialized AI advertising agencies in Berlin and across Germany come into play. They combine technical know-how with creative storytelling, guiding companies from idea to execution.

AI commercial production is not just a technological innovation—it’s a strategic shift in the advertising industry. It accelerates workflows, reduces costs, and creates new creative freedom.

The key takeaway: Humans still write the stories, AI brings them to life.

Companies that integrate AI into their marketing today will gain a decisive advantage tomorrow—producing faster, more efficiently, and closer to audience expectations, whether for social media, streaming, or TV.

---

At That Works Media, Berlin, we specialize in AI commercial production. We transform brand messages into cutting-edge, AI-powered spots for:

• Social media clips
• Streaming campaigns
• TV commercials

From concept development and storyboarding to AI-powered video generation and campaign distribution, we deliver commercials that are both technically innovative and emotionally engaging.

👉 Learn more about our services at thatworksmedia.com or contact us directly to start your project.

---

• TechCrunch – OpenAI Sora: AI video generation
• DUP Unternehmer Magazin – AI in Advertising
• The Drum – Coca-Cola AI Campaign
• McKinsey – AI in Marketing and Sales
• Think with Google – AI in Marketing