Creative Implementation
In close collaboration with the agency Gretchen, our team combined AI-animated elements, high-quality motion design techniques, and a clear, accessible explanatory structure.
Key features of the video:
AI-generated animations: The story of corrugated board was brought to life through visually engaging artificial intelligence animations.
Dynamic infographics: Facts and figures about recycling success were presented in a clear and appealing way.
Storytelling approach: A narrative structure made the video both informative and entertaining.
Sound design: The agency Gretchen provided high-quality sound design that perfectly complemented the visual implementation.
Results and Impact
The video was successfully integrated into the VDW’s social media channels as well as the campaign website www.echt-wellpappe.de. The visual presentation and the innovative use of AI technologies helped make the topic of recycling and the sustainability of corrugated board accessible to a wide audience. Initial campaign analyses show a high engagement rate and positive feedback from the industry.
This project demonstrates how AI-powered video production can contribute to effective brand communication. By collaborating with the agency Gretchen, we were able to produce a high-quality, target-group-oriented video that successfully conveys the innovative strength and sustainability of the corrugated board industry.
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