Implementation
We worked closely with the Gretchen agency to develop the concept for the trailer. Emphasis was placed on a dynamic and engaging presentation of the people involved and the subject matter. By using high-quality footage and professional editing techniques, a trailer was produced that visually appeals to viewers and arouses their curiosity about the upcoming event.
The trailer was advertised on various platforms to reach a broad target group. Social media channels were used as well as the Future Energy Lab website to inform interested parties about the event and motivate them to take part.
Results
The trailer for dena’s smart meter rollout was successfully published and received positive feedback from viewers. The appealing presentation of the people involved and the topic aroused interest in the event and encouraged participation. The trailer helped to communicate the importance of the smart meter rollout and the SMGW for the energy transition and provide new impetus for the industry.