02 Challenge

Three requirements that contradicted each other.

A traditional live-action production would have been impossible within the available budget. A purely AI production would have undermined credibility. We needed a third way.

  1. Budget vs. ambitionA mid-sized company budget for a corporate film that should look like a big production. Casting, filming permits for occupied prefab housing blocks, courtyard scenes with children, drone shots. Impossible to pull off the traditional way.
  2. Authenticity vs. AI aestheticsAI generators tend to produce smooth, generic faces. A tenant with real laugh lines, a prefab building with patina: that’s the hardest discipline in generative image production.
  3. Consistency across six scenesThe main character appears in twelve shots. Without a structured consistency workflow, the film falls apart into twelve different elderly women.

AI corporate film housing company WGS Schwerin

03 Approach

A hybrid workflow that uses each technique where it’s stronger.

Hybrid visual layer

AI generation delivers the figurative and intimate scenes: the face in backlight, the hand on the door frame, the child with a ball in the courtyard. Real footage provides the documentary anchor: the actual WGS building with scaffolding, the real spring sky over Schwerin. Both layers are color-matched in post-production so the seam becomes invisible.

Character bible as consistency guarantee

Before the first generative run, we created character generation sheets for every figure: age, ethnicity, hair color, facial features, wardrobe per scene, accessories, emotional tonality. Each description was translated into a precisely worded reference prompt and used verbatim in every shot.

Image-to-video instead of text-to-video

Rather than generating motion directly from text, we first produced still images, reviewed and approved them internally. Only the approved stills were then animated through img2vid pipelines. This detour costs time but secures facial consistency at a level that text-to-video currently cannot achieve.

A visual language with intention

  • Color palette: Earth tones, muted pastel greens, golden hour throughout. No cool, clinical colors.
  • Camera work: Calm, observational. Close-ups on hands and gazes instead of fast cuts.
  • Lighting: Natural window light indoors, golden hour outdoors. Hard-coded into the prompt.
  • Editing: Slow transitions, parallel montage between the old and the modernized apartment. The film breathes.

AI corporate film housing company WGS Schwerin

04 Production

Four phases, 27 days, no delays.

Each phase ended with a defined deliverable. Feedback was integrated early, no bottleneck was pushed to the end, and the corporate film was ready to screen as planned during the Filmkunstfest MV at various cinemas in Schwerin.

05 Result

On time, on budget, on the big screen.

We delivered a 40-second main version in Full HD. The film will soon run across the WGS digital channels, at events, and in tenant communications around modernization projects.

What carries the film

  • A clear, honest narrative instead of marketing pathos. Change is named as courage, not sold as progress.
  • A fully consistent main character who works emotionally.
  • A visual language that avoids the typical AI smoothness.
  • A real anchor shot of the WGS building that grounds the film in actual Schwerin.
  • A sound layer used sparingly and precisely, rather than drowning out the images.

AI corporate film housing company WGS Schwerin

 

06 Frequently Asked Questions

AI corporate film for housing companies: what you want to know.

What does an AI corporate film for a housing company cost?
The cost depends on the number of characters, scenes, and real-photo integrations. A 30-second AI corporate film in hybrid production like the one for WGS Wohnungsgesellschaft Schwerin is in the low four-figure range, well below traditional commercial film production. We provide transparent quotes on request.
How long does production take?
From kick-off to delivery, we need about four weeks. In the case of WGS Schwerin, there were exactly 27 days between the commission on March 14, 2026, and final delivery on April 10, 2026. Faster productions are possible but come at the expense of feedback loops.
How does an AI-generated person stay consistent across multiple scenes?
We achieve character consistency through three combined measures: a fixed seed value per figure, pre-generated reference images from multiple angles, and a verbatim reference prompt used in every shot. Instead of text-to-video, we use an image-to-video workflow: stills are approved first, then animated via AI.
Is AI film production suitable for sensitive topics like modernization and tenant communication?
Yes, with the right visual language. We avoid slick AI aesthetics through warm earth tones, golden-hour lighting, calm camera work, and the deliberate integration of a real anchor shot of the actual building. The result is a film that feels emotionally honest rather than synthetic.
How does an AI corporate film differ from traditional video production?
AI corporate films are created without shooting days, actors, or drone flights, making them significantly cheaper and faster. The creative work shifts from set and crew to concept, prompt engineering, character bible, and post-production. The result can match traditional production when consistency and visual language are professionally managed.
Which AI tools does That Works Media use?
We combine image generators with a fixable seed for stills and image-to-video models like Kling and Runway for animation. Voice-over is produced with AI speech synthesis in cinema-grade quality. Final compositing, color grading, and sound design are done in traditional post-production.
Can we include real footage of our property portfolio?
Yes, that’s actually one of the main reasons for the hybrid workflow. Your own photos and video footage of your neighborhood give the film documentary credibility. We color-match them in post-production to the AI-generated scenes so both layers look seamless.

Planning a corporate film for your housing company?

Talk to us about an AI corporate film for your housing company. We quote transparently, deliver in four weeks, and show you the workflow before the first frame.

Request a project