Implementation
For the testimonial video, we conducted an interview with the managing director of Dr. Jaglas, in which she shares her experiences with Ankorstore. The interview was complemented with cinematic footage of Dr. Jaglas’ product range and animated sequences of the Ankorstore platform.
The background music was specially produced for the project to emphasize the mood of the video. Depending on the intended use, three different versions of the video were created: one with subtitles, one without subtitles and one in different formats to serve different marketing channels.
Results
The testimonial video was successfully used as a marketing and sales tool on social media channels such as YouTube, Facebook and LinkedIn to support the launch of Ankorstore on the German market through the promotional video. The authentic presentation of the cooperation with a German company convinced potential retailers of the advantages of the platform.
The video was presented on Ankorstore’s website, on social media and at events to maximize its reach. The positive response and increased trust in the platform helped drive Ankorstore’s growth in Germany.
For more information or to create a testimonial video for your brand, we are available for interviews from Berlin or Germany in general. Contact us for your personalized offer.