Solution

  • A storyline built on contrast: on one side, grown planning systems with one tool per problem, where five experts spend four weeks on a single forecast; on the other, APOLLO, deliberately built the other way round from building blocks
  • Chains of dominoes as the common thread, from tool sprawl to a chain reaction of fast forecasts
  • 3D animation that makes the modules and their interplay tangible in space
  • 2D motion design for interfaces and dashboards, based on screenshots and schematic rebuilds
  • A lighter visual language of its own for the product, tied to the brand film through Virtivity’s purple and green and the shared closing with a QR code
  • Voice-over, music, sound design and on-screen typography
Vier aufsteigende Modul-Stelen mit dem Untertitel Connected Planning: Die Module bauen aufeinander auf
Connected Planning: modules build on each other.

Result

An extensive presentation becomes a two-minute story with one core message: with APOLLO, twelve forecasts a year instead of four become possible, with fewer resources. The brand film tells who stands behind APOLLO, the product video shows what APOLLO can do. Together, the two formats cover trade shows, the website, sales calls and onboarding.

A product demo for the booth

The video replaces the first live demo: in two minutes it shows visitors what APOLLO can do and opens the door to a deeper conversation. The end screen with the claim You set the pace and a QR code leads interested visitors on. The animated dashboards stay readable on large screens and from several meters away.

You want your own product video? Contact us:

FAQ

How do you explain complex B2B software in a video?

With a clear storyline built around one core benefit, animated product views instead of plain screen recordings, and a length of around two minutes.

Why animation instead of a screen recording?

Animation strips the interface down to what matters, guides the viewer’s eye and makes invisible processes, like data flowing between modules, visible.

Do you need system access to create a software video?

Not necessarily. Screenshots or schematic rebuilds are enough to animate dashboards and workflows accurately.

How long does an animated product video take?

With clear approvals, about three weeks. The APOLLO video was produced in that time alongside a brand film.

How do you showcase software at a trade show?

With a short product video on loop that shows the key features in animation. It draws visitors to the booth, so the team can save live demos for qualified conversations.