Solution

  • Concept: developed the team’s visual idea further and offered an alternative approach to choose from
  • Script and storyboard with scene and reference images, so approvals happen early and without surprises
  • Hybrid 2D/3D animation: 3D glass layers, cubes and data streams carry the emotional key scenes, 2D motion graphics deliver statements, portraits and process graphics
  • Colors and typography in Virtivity’s corporate design
  • Voice-over, licensed music, sound design and burned-in subtitles
3D-Datenspeicher und Würfelgitter mit dem Untertitel IBM Planning Analytics ist die Basis
The technical foundation: IBM Planning Analytics.

Result

A film that turns an abstract idea into a tangible visual world: transparent layers become data, data becomes knowledge, knowledge becomes APOLLO. The brand film is ready for trade shows, the website, LinkedIn and sales presentations. Its visual world also became the foundation for the APOLLO product video.

Used as a trade show video

The film runs on a loop at Virtivity’s booth. It was built for loud exhibition halls from the start: the message comes across through visuals and burned-in subtitles, not sound alone. The 3D scenes catch the eye from a distance and spark curiosity before the first conversation starts.

FAQ

Can you produce a brand film without filming?

Yes. An animated brand film needs no shoot day, location or crew. It is built from concept, animation, voice-over and existing brand assets, in about three weeks for Virtivity.

Why a hybrid 2D/3D animation?

3D adds depth and emotion to key scenes, while 2D motion graphics deliver information quickly and clearly. The combination balances impact, clarity and effort.

How long does an animated brand film take?

With clear approvals, about three weeks, including concept, script, storyboard, two feedback rounds and final edit.

What do I need to provide for an animated brand film?

A briefing, logo, colors and fonts, plus existing material such as portraits, and timely approvals. Concept, script, storyboard, animation and sound are handled by That Works Media.

Does an animated film work as a trade show video?

Yes. Animation stands out on booth screens and works without sound thanks to burned-in subtitles.

How long should a trade show video be?

For a booth loop, one to two minutes works well, as long as the key message shows in the first seconds. Passers-by get the essentials, and interested visitors stay for the full story.