In today’s AI‑driven landscape, crafting a commercial no longer requires weeks of work, sizable equipment, or sprawling teams. Thanks to generative AI technologies, high-quality ads can now be created in just days—slashing both time and cost dramatically.
According to a recent IAB report, 86 % of advertisers are already using or plan to use generative AI for video ad creation—and by 2026, GenAI is expected to account for 40 % of all video ads (Facebook, Amazon Ads, TV Tech). Platforms like Veo 3, Runway, Midjourney, and others now offer AI-led video generation with stunning realism (skybeam.io). AI isn’t just speeding production—it’s revolutionizing creativity.
1. Concept & Ideation: Where It All Begins
Every campaign starts with a story. Collaborating with clients, we define target audience, messaging, and tone. Early on, we integrate AI-powered image tools (like Midjourney) to generate visual moodboards and concept sketches in minutes, not days (Facebook, Wikipedia). This approach accelerates ideation and visual alignment.
2. Script & Storyboard: Vision in Motion
With a concept in place, we draft the script and voice-over text—and map visuals via storyboards. AI tools now let us previsualize scenes in lifelike quality, enabling quick adjustments and ensuring vision alignment early in the process.
3. Visual Production: Creativity without Constraints
Instead of renting sets or organizing location shoots, we generate imagery and videos using tools like:
- Veo 3 – Known for realistic video with integrated sound, motion, and physics. Users can generate fully complete scenes—visuals and audio included—in one go (skybeam.io).
- Runway (Gen‑4 and earlier) – Provides powerful text-to-video and video-to-video generation, valued for its rapid prototyping and high fidelity (Wikipedia).
- Midjourney – A leading text-to-image generator often used for early visual concepting and mood envisioning (Wikipedia).
A comparative review highlights that Veo delivers top-tier hero assets, while Runway excels at fast concept prototyping—perfect for agile creative workflows (OCDevel).
4. Voice & Sound: Crafting the Aural Identity
Sound defines mood. We collaborate with voice actors or use high-quality AI-generated voices based on your style and budget. AI also assists in selecting or composing bespoke music and sound effects, delivering cohesive audio landscapes that match the visuals seamlessly.
5. Editing & Polish: Perfect Across Platforms
In post-production, we blend visuals, audio, animation, and graphics into a refined, platform-ready product. AI tools help optimize color, transitions, and formatting to ensure smooth viewing, whether on Instagram, YouTube, or TV.
6. Legal Safeguarding: IP & Compliance
Every asset—from visuals to voiceovers—can be reviewed with a full IP rights and licensing check. This critical step helps ensure that all content is legally secure before release.
7. Release & Performance Analysis
We deliver finalized spots in the formats you need. Optionally, we provide performance tracking, leveraging AI analytics to measure engagement, A/B test variations, and refine targeting based on insightful data.
AI’s Impact: Efficiency, Insight & Scale
- The AI in advertising market is growing rapidly—with AI reducing production time by up to 30 %, helping brands adapt faster to market trends (Market.us).
- According to Salesforce, AI enhances creative targeting, optimizes media buying, and improves ROI through automation (Salesforce).
- For big brands, AI is transforming marketing: Delta attributed $30 million in Olympic sponsorship sales using AI tools; Forever 21 saw 66 % higher ROI on AI-generated campaigns (Business Insider).
Full-Scale Workflow: From Idea to Impact
| Stage | Traditional Method | AI-Enhanced Approach |
|---|---|---|
| Concept Ideation | Moodboards, manual sketches | AI-generated visuals with Midjourney |
| Script & Storyboard | Time-intensive drafting | AI preview for early visual alignment |
| Visual Production | Set builds, multi-location shoots | Text-to-video/image generation (Veo 3, Runway) |
| Voice & Sound | Voice actors, manual music editing | AI voices and sound design tools |
| Editing & Formatting | Manual editing across formats | AI-driven optimization and adaptation |
| Legal Compliance | Manual IP checks | Integrated licensing audits |
| Release & Performance | Basic analytics | AI-powered tracking and optimization |
That Works Media = The AI Edge in Berlin
At That Works Media, Berlin, we specialize in combining creative strategy with intelligent AI tools. Our process is faster, more flexible, cost-effective—and most importantly—ondemand for bold storytelling.
From ideation to deployment, we’re your full-service AI ad partner, offering:
- Speed: Launch campaigns in days, not weeks.
- Creativity: Enable concepts that once seemed impossible.
- Scalability: Quick testing, iteration, and adaptation.
- Cost-efficiency: Deliver premium output with lean resources.
Ready to tap into the AI-powered future of advertising?
Contact us now to start your next production—where creativity meets cutting-edge efficiency.
