Production Process
- Kick-off & Style Research – Gathering visual references from food, lifestyle, and African-inspired design worlds
- AI Design Phase – Creating the product worlds using generative design tools and fine-tuning visual details
- Video Production – Developing a UGC-style video including AI avatar, voiceover, and editing
- Finalization & Presentation Design – Designing a visual pitch deck with all final assets
Result
The project demonstrates how AI design and creative media production can work hand in hand to achieve high-quality results in a short amount of time.
Within just a few weeks, a complete media package was created — featuring realistic product visualizations, emotional video content, and a professional presentation layout.
Conclusion
By combining creative storytelling with cutting-edge AI technology, That Works Media successfully transformed Lotao’s vision into a visually powerful concept.
The project serves as a prime example of our approach: using AI as a creative partner in media production — efficient, inspiring, and brand-oriented.