Case Study: Birdie Birdie – Tasty Urban Ads, Powered by AI
🚀 The Challenge
Birdie Birdie approached us with a familiar challenge in the fast-food and delivery space:
“We want something bold, unique, and now.”
Their brand is urban, crispy, loud, and visually intense—a perfect playground for a creative team that loves speed and experimentation. But we didn’t just want to meet expectations. We wanted to show how AI in media production can go beyond saving time—it can elevate creativity itself.
🎨 The Creative Approach
We designed a concept that combines AI-generated visuals with real motion design to create a mouth-watering, futuristic world of crispy chicken. Here’s how we broke it down:
1. Midjourney – Image Generation
We started by feeding Midjourney custom prompts based on Birdie Birdie’s brand voice:
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“crispy chicken with neon lights, Tokyo alley vibes, urban grunge meets fast food heaven”
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“futuristic food stand with glowing signage, 90s anime color palette, lens flare”
The outputs? Stylized, surreal, and brand-perfect images that would have taken days with a traditional illustrator.
2. Runway ML – Motion + AI Editing
We then brought these stills to life using Runway ML’s Gen-2 video capabilities. With just a few prompts and creative tweaks, we animated textures, added transitions, and layered in subtle motion that kept things feeling alive.
3. Sound Design & Polish
Sound and pacing were key. We kept the flow snappy and appetizing by using energetic, urban music and sharp SFX. This wasn’t just an AI experiment—it was a fully-realized ad with impact.
🕒 The Turnaround
From concept to final delivery? Under 72 hours.
Traditional production would’ve needed:
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A live shoot (location, crew, food styling, etc.)
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Editing + VFX
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Color grading
Instead, with our AI-assisted workflow, we skipped the logistics and poured our energy straight into style, storytelling, and satisfaction.
✅ The Result
The video received:
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Positive feedback from Birdie Birdie’s internal marketing team
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Strong engagement on social platforms (high shares + comments on the aesthetic)
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A new benchmark for what’s possible with AI-powered food ads
💡 What We Learned
AI is not about cutting corners—it’s about opening creative doors. At That Works Media, we use tools like Midjourney and Runway ML to work faster without compromising on quality. And when it comes to content for bold, fast-moving brands like Birdie Birdie, that makes all the difference.
Want to Work With Us?
Whether you’re a food brand, agency, or startup looking to supercharge your media presence, we’re ready to show you what’s possible.