Implementation
The explainer video was developed in close collaboration with Frontier Pharmaceuticals. First, a storyboard was created that outlined the flow of the video as well as the visual elements and graphics. Based on the storyboard, all the required visual elements and graphics were then designed.
Once the design was approved, the graphics were set in motion and combined with a professional voice-over and appropriate background music. The final product is an engaging and informative explainer video that clearly explains the function of the endocannabinoid system and illustrates the role of medicinal cannabis in regulating biological processes.
Results
The animated explainer video for Frontier Pharmaceuticals was successfully completed and is now being used as a marketing and educational resource. The video will be featured on Frontier Pharmaceuticals’ website, social media and at events to raise awareness of the importance of the endocannabinoid system and the therapeutic possibilities of medicinal cannabis.
The video has resonated positively with audiences such as healthcare professionals, patients and interested parties, helping to reinforce Frontier Pharmaceuticals’ reputation as a leader in medical cannabis.
